Every field, measured and understood.

The brief

02 The challenge

Anyone responsible for land now has to answer for it: to buyers, to regulators and to stakeholders. Increasingly, assertion is not enough. It has to be evidenced.

For the farmer and the estate manager, that means more records, more often, with less time to keep them. Fieldmark AI gives them one accurate, continuously updated picture of the holding, so reporting, compliance and day-to-day decisions all draw on the same source.

• The food chain

  Supermarkets & processors

  Buyers set ever-stricter standards for quality and sustainability, and expect them evidenced, not asserted.

• The regulators

  DEFRA, Wales & Scotland

  Support depends on satisfying regulatory and financial reporting, in England and the devolved nations.

• Stakeholders

  Lenders, insurers & landlords

  Finance, cover and tenancies increasingly rely on accurate, up-to-date records of the land.

A burden only set to grow

• Cutting carbon
• Raising sustainability
• Biodiversity Net Gain
• A changing climate
• More adverse weather
• Little headroom on price
• More to record, more often

How it works

03 Many sources, one picture

Fieldmark AI combines data from the air, from the field and from the office, and turns it into outputs a busy farmer or estate manager can use straight away.

Data in

• Drone survey & mapping

  Survey-grade 2D and 3D baseline, repeated to show change.

• Remote cameras

  Unattended in-field cameras and detection, day and night.

• Satellite data

  Wide-area imagery tracking cover, condition and change.

• Local data

  Farm records, sensors, weather, soil and market information.

Four steps, in sequence

1. 1

   Capture

   A precise baseline of boundaries, levels, drainage, tracks, buildings and tree cover.

2. 2

   Sense

   Enriched continuously by cameras, sensors, satellite and the team on the ground.

3. 3

   Compare

   What the land is doing, set against the optimum, parcel by parcel.

4. 4

   Act

   Plain reports, a simple dashboard, and the paperwork buyers and regulators need.

What it delivers

04 Five ways it earns its place

One platform, pointed at the questions that matter most on a farm or estate.

• 01

  Farm security

  Remote cameras flag dogs, predators and intruders as they happen, with alerts sent straight to your phone.

• 02

  Sustainability

  Carbon, inputs and energy measured against the land's own baseline, so claims are backed by evidence.

• 03

  Habitat management

  Ponds, hedgerows, woodland and margins mapped and monitored, a ready baseline for habitat and nature schemes.

• 04

  Regulatory & stakeholder reporting

  Scheme returns, buyer evidence and records for lenders, insurers and landlords, generated from one source.

• 05

  Improving productivity

  Parcel-by-parcel performance, the likely reasons for any shortfall, and practical options to close it.

Who it is for

05 From data to decisions

Built first for the people who run farms and estates.

• Principally for

  Farms

  Performance field by field against the optimum for the crop or stock, with treatments, movements, inputs and yields held against one record.

• Principally for

  Estates & land managers

  Condition and change across a whole holding: woodland, habitat, drainage, tracks, buildings and let land, recorded once and kept current.

Also applies to: construction and development sites, measured against a pre-works baseline, and Biodiversity Net Gain schemes, from habitat baseline to long-term monitoring.

Four questions, always answered

1 · Where am I now?

Measured performance, parcel by parcel, held in one place rather than across notebooks, invoices and memory.

2 · Why is it happening?

Where an area falls short, the likely reasons across soil, drainage, shading, stocking and timing.

3 · What can be done?

Practical, prioritised suggestions, and which parts of the holding need attention first.

4 · What if?

A new crop, tree planting, a habitat scheme or new income stream, modelled on your own data first.

In development

06 What comes next

The platform continues to grow around the same single record of the holding.

• — Heat maps that flag the areas needing urgent attention
• — Precision crop maps that put inputs only where they are needed
• — Parcel-by-parcel KPIs from a single, current source
• — A growing scenario library that sharpens every "what if"

Who we are

01 Five areas of expertise, one company

Fieldmark AI Ltd has grown out of five areas of expertise, brought together in one business with one aim: to make land data simple to gather, easy to understand and useful every day. Each area supplies something the others cannot.

• 01

  Land & estate management

  Knowing what the land needs

  A practical understanding of how farms and estates are run, and what their managers must record, report and decide.

• 02

  Software & artificial intelligence

  The Fieldmark AI platform

  The data platform, the models and the interpretation layer that turn raw data into clear answers.

• 03

  Drone survey & mapping

  The measured baseline

  Survey-grade aerial capture: the precise 2D and 3D record of the land that everything else is built on.

• 04

  Remote cameras & sensing

  Eyes in the field

  Cameras and detection equipment that record around the clock, unattended, for security and monitoring.

• 05

  Working-farm practice

  Proven on the ground

  Day-to-day farming experience that tests every assumption against the reality of running a holding.